Most chewing gum on sale is made from a variety of oil-based synthetic rubbers—similar to the plastic material used in car ...

Mars and the agencies that created the ‘Extra’s Gum Cities’ campaign, EssenceMediacom, T&Pm, and GroupM have been selected as ...

For a long time, chewing gum has had a fairly bad image in terms of tooth damage, which explains why brand identities favoured the more clinical, ‘dental hygiene’ aesthetic. With Extra, alongside ...

The Christmas adverts haven't even started and there's one that has us bawling - a chewing gum commercial. The new two-minute video by Extra has clocked up over three million views since last ...

Extra gum had become one of the biggest brands in the category by dominating store checkout lanes with a myriad of flavors. But while it was big, it had no meaning. And with no meaning, it was ...

“Quiet your mind mouth with Extra Gum,” one ad concludes ... “It’s a piece of chewing gum, it’s not a promise of a better life,” he said. “But it’s going to cost you somewhere ...