On any of these, the logo should be displayed prominently at least once accompanied by the registration mark, i.e., the R in a circle (®) shown at the lower right of the emblem. On publications, it is ...

It is, admittedly, not the most eye-catching emblem Ford has ever conjured. However, this logo is noteworthy because it may mark the first time Ford opted to go with only its founder's last name ...

The new emblem includes four elements - the tree, the needle and thread, the paintbrush and the double buckle.