Aflac’s CEO gave us that obnoxious, genius duck and changed the insurance industry. Now, he’s facing his aging customers’ mortality—and eventually his own
When Amos took over, his family’s company was not yet “AFLAAAAC!” The TV-commercial squawking of Aflac’s duck mascot, which ...
Warc1y
Giving the Aflac Duck a voice on social media
Most brand custodians have a playbook to guide their social-media strategies, but only Aflac relies on a "Duck dossier" to ensure its output takes flight across sites like Facebook and Twitter. The ...