One quarter of organisations surveyed for the third Carruthers and Jackson Data Maturity Index found to have no data strategy ...

Data collection describes a company's ability to aggregate all relevant data points from all relevant channels in a timely and efficient manner. The following can be used as criteria for evaluation of ...

data, and outcomes of an organization to understand where the company falls on that spectrum. Marketing maturity is not based on company revenue size, employee count, company age, or how many emails ...