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In fact, it all begins in the aftermath of World War II. A German cobbler named Adolf “Adi” Dassler founded the eponymous brand (adidas is an amalgamation of his first and last names ...

Discover how a sibling rivalry between Nazi brothers led to the creation of Adidas and Puma, two of the world's leading sportswear brands.

Initially, in 1949, Adidas focused solely on sports shoes. Its founder, Adolf Dassler, incorporated the now-famous three stripes into the design of a track and field spiked shoe. “Why three?” ...

Incumbent Winnebago County Executive Jon Doemel and former Assembly minority leader Gordon Hintz are advancing to the April 1 ...

The running spike was born. In 1925 a German, named Adi Dassler (no prizes for guessing what he called his company!) took spikes a step further. Dassler created a range of shoes with hand forged ...

Jesse Owens (left) wears Dassler's custom-fitted spiked shoes at the 1936 Olympics in Berlin But it’s not the Bard, it’s Bavarian; not Shakespeare, but shoes. You might not have heard of the ...