Beyond Vanity Metrics: How Brands Are Measuring Social Media Impact
Measuring social media impact in 2025 requires looking beyond vanity metrics. Discover key strategies and tools to boost engagement.
AFAQS5 小时
94% of B2B marketers in India see AI boosting ROI despite challenges: LinkedIn
LinkedIn’s new ‘B2B ROI Impact’ research highlights the ongoing pressures that marketers face to demonstrate the impact of their work on company revenue.
Exchange 4 Media6 小时
94% of B2B marketers in India see AI driving high ROI: LinkedIn
LinkedIn’s new ‘B2B ROI Impact’ research has surveyed over 1,000 B2B marketers in the US, UK, France, and India ...
Marketing Week8 小时
Half of UK B2B marketers have to justify marketing spend to C-suite each month, survey finds
Pressure to justify marketing investment to business leaders is becoming a “much more common theme” for UK B2B marketers, ...