Measuring social media impact in 2025 requires looking beyond vanity metrics. Discover key strategies and tools to boost ...

In the rush to demonstrate marketing ROI, many B2B leaders have created a system that rewards activity over impact while ...

The answer will determine whether your content will change the world or add to the noise. But how do you tell if your content marketing efforts are worth it? Let's look at the metrics that truly ...

Nearly half of B2B marketers in India justify marketing spend to C-suite monthly, while the majority see value metrics as ...

Over 9 in 10 B2B marketers agree that they are seeing improved ROI when using AI to build and optimise campaigns ...

Pressure to justify marketing investment to business leaders is becoming a “much more common theme” for UK B2B marketers, ...

LinkedIn’s new ‘B2B ROI Impact’ research highlights the ongoing pressures that marketers face to demonstrate the impact of their work on company revenue.

Email remains a cornerstone of effective outbound marketing. However, new or cold email accounts often face issues like ...

Yes, tradeshows are one of the best ways for companies in the healthcare industry to engage with prospects and guide them ...

Creating this foundation of core omnichannel marketing metrics was only part of the process ... a detailed roadmap that can be used to develop content and marketing strategies that will achieve ...

At the ET Media and Entertainment Summit 2025, Vikram Sakhuja and Shashi Sinha discussed the need for unified measurement ...

Have you ever felt like managing your social media is a full-time job? After all, the average person spends nearly 2 hours ...