Consumer behavior—or how people buy and use goods and services—is a rich field of psychological research, particularly for companies trying to sell products to as many potential customers as ...

Consumer behavior—or how people buy and use goods and services—is a rich field of psychological research, particularly for companies trying to sell products to as many potential customers as ...

From the beauty sector's tailored offerings to home decor essentials and tech accessories, the season highlights the adaptability and innovation of brands meeting consumer demand. Despite recent ...

explore effective methods for evaluating customer behavior and preferences in 2025, leveraging the latest tools and ...

Artificial Intelligence (AI) is transforming the landscape of digital marketing, enabling businesses to optimize strategies ...

PepsiCo (PEP) , which owns popular food and drink brands such as Pepsi, Lay’s, Gatorade, Tostitos, and many others, recently spotted a significant change in consumer behavior that has put a dent ...

Dr. Rucker holds the Sandy & Morton Goldman Professorship of Entrepreneurial Studies in Marketing. Dr. Rucker's research often explores topics at the intersection of consumer behavior and social ...

The term "bandwagon effect" originates from politics but has wide implications commonly seen in consumer behavior and investment activities. This phenomenon can be seen during bull markets and the ...