Consumer behavior—or how people buy and use goods ... to convince consumers to make purchases. One example of this is the anchoring bias, or the brain’s tendency to rely heavily on the first ...

Successful companies will be those that can anticipate these changes and respond with ingenuity and innovation.

For example, adding novelty cues (e.g. word “NEW”) to an advertisement, happens to change not only consumers’ visual behavior but also psychophysiological responses of interest (e.g. heart rate). Thus ...

For example, rising unemployment or inflation may lead to lower ... a teaching professor who researches consumer behavior at Binghamton University. Additionally, global events like political ...

The study shows how retailers use consumer personal information like location, demographics, and credit, browsing and ...

This is unfortunate, since financial behavior has many interesting particularities. I've worked within banks in the past and often felt like sharing related insights. Thankfully, a Czech bank did ...

For example, the COVID-19 pandemic has impacted consumer behaviors in various ways, such as increased online shopping, reduced travel, and heightened health and safety concerns. By analyzing the ...

Consumer behavior—or how people buy and use goods ... to convince consumers to make purchases. One example of this is the anchoring bias, or the brain’s tendency to rely heavily on the first ...

From the beauty sector's tailored offerings to home decor essentials and tech accessories, the season highlights the adaptability and innovation of brands meeting consumer demand. Despite recent ...