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Celebrations are complete with that bottle in hand. When the beverage brand launched Share a Coke previously, people were thrilled to see their name on a bottle. The triumphant moment when you ...

MANILA (Philippine daily Inquirer/ANN): What makes a brand valuable? What makes it stand out among the millions of food and beverage (F&B) brands battling for the consumer’s attention?

For over a century, the Coca‑Cola Company’s secret formula was locked away in a vault, which gave birth to all manners of myths and legends.