Cîroc isn’t the only brand the company has been looking to divest; it agreed in July to sell Pampero Rum and Safari flavored liqueur. Even before the Diddy allegations, Diageo has struggled in ...

Following a series of gloomy earnings reports released throughout the year, the company has attempted to cut large swathes of its portfolio including Pimm's, Pampero Rum and Safari Fruit Liqueur.