Cinnamoroll was crowned Sanrio's favorite ... Today, the Japanese brand is celebrating as this lovable character marks his birthday. To commemorate this occasion, Sanrio has launched a special ...

Sanrio chose Cinnamoroll as the protagonist for the month of March since this adorable character celebrates his birthday on March 6 ...

Sanrio, the brand behind Hello Kitty, Cinnamoroll and more ... Limited-Edition Pastel Artwork "Celebrate Hello Kitty's 50th ...

Now, the floppy-eared Cinnamoroll is getting a new release ... just in time for the character's milestone birthday. Sanrio ...