Boston-based sneaker sponsor Converse projected the guard's signature Converse logo onto buildings across Bean Town like the bat signal—including the TD Garden, home of the Celtics.

In a thrilling 118-112 road victory, the Oklahoma City Thunder defeated the Boston Celtics on Wednesday night. Thunder fans were delighted to see the Shai Gilgeous-Alexander logo projected on ...

Converse plastered the Canadian’s personal logo on multiple buildings across the city — including TD Garden, home of the Celtics.