Explore the history of BMWs iconic ad slogan, The Ultimate Driving Machine, and its impact on brand identity and sales.

In 1980, a Manhattan synagogue with a special outreach to unaffiliated Jews was looking for a catchy slogan to encourage ... Walter Thompson, the flagship advertising agency for most of the ...

The research, conducted by YouGov on behalf of the Advertising Standards Authority (ASA), surveyed 6,808 people across the UK, asking them to recall a slogan or strapline from an ad they remembered.

The advertising tagline of McDonald’s, “I’m Lovin’ It”, was introduced in 2003, and it is very desirable to use the concept of earworms, which simply means a catchy jingle that sticks in one’s mind.

ASA CEO Guy Parker says: “Ads have the unique power to connect with people and this list of the UK’s most memorable ad slogans reminds us of just how iconic some slogans, straplines and campaigns have ...

Even with the increased overlap from digital transformation, understanding the distinction between marketing and advertising ...

The idea for the slogan itself can be credited to Jane Eisner, the wife of former Disney CEO Michael Eisner. In 2015, he recounted the story behind the tagline to Sports Illustrat ...

The story of how the "It's a Great Time Out" Warriors marketing campaign has stood the test of time with fans and a player who starred in the ad.

The Absolutely Fabulous star’s spontaneous tears helped highlight the full horror of live animal exports, which were finally banned last year ...