It is important to begin by identifying the SMS opted-in audience you are trying to engage and send valuable messaging ...

Retailers are successfully using SMS campaigns to build their mobile ... “With eight times the response rate of email, mobile marketing is too powerful to pass up,” said David Wachs, senior ...

Ding, ding, ding! The battle is on, with email in one corner, and SMS across the ring. Which channel is best for your marketing efforts? Some 74 trillion emails are sent every year, and "only" 8 ...