Anonymous Ads” was created and executed by new appointments Mischief and VaynerMedia, and helps the brand address a “sea of ...

In the third article in a 2025 Consumer Outlook series, experts offer insights on how brand positioning must evolve with ...

You need to understand how target customers view your brand so that you can connect with them. Brand positioning research gives you valuable insights into market demands and customer behaviors to help ...

The most important thing you could do for your startup is to focus on your brand positioning. But often, startups do not treat it with the care with which they treat general marketing, go-to ...

The renewed brand DNA also aims to resonate with new ... global coaching expertise and international competition support, positioning them to compete at the highest level. Furthering its ...

There has been a rise in influencer and celebrity-founded beauty brands recently. Is one more successful than the other?

Puma on Thursday (March 20) unveiled its largest global campaign to date and one that sees the sportswear company evolving its brand identity with an eye on long-term, sustainable growth, per details ...

has unveiled its new brand positioning, To Finding More. Now live across the company's channels and platforms, the reimagined brand expression establishes new codes of luxury. Prioritizing ...

In the world of advertising, strategy is often overlooked because it operates behind the scenes. Yet, much like the human ...

Puma on Thursday unveiled its largest global campaign to date and one that sees the sportswear company evolving its brand identity with an eye on long-term, sustainable growth, per details shared ...

has unveiled its new brand positioning, To Finding More. Now live across the company's channels and platforms, the reimagined brand expression establishes new codes of luxury. ‘To Finding More’ ...

Troncoso, Isamar, and Jill Avery. "FARM Rio: Bringing a Brazilian Fashion Brand to the World." Harvard Business School Teaching Note 524-079, June 2024. (Revised October 2024.) ...