For its third instalment of the 'Kick of Destiny' Super Bowl ad campaign , FanDuel opted for a new tagline: 'May the Best ...

By now you've had time to process the Eagles' dominance, the Chiefs' implosion, Kendrick Lamar's halftime performance, and ...

What worked? What didn't? We're sizing up all the ads from the Super Bowl here, from PuppyMonkeyBaby to the Seal seal.