How do you choose between a $50+ palette at Sephora and a similar option for under $10 at the drugstore? Eyeshadow quality varies a lot too, so the price isn't always the best indicator.

I'd recommend pairing any eyeshadow formula with a primer to help with pigmentation and longevity. The palettes ... matte shadows and will fit seamlessly into your collection. Find all the best ...

from a $3 drugstore find to an “investment” option you’ll reach for every single day. Update on February 6, 2025: Added a Florasis palette as the Best Neutral-Toned Eye-Shadow Palette ...