Apple has created a loyal fan base of customers willing to pay premium prices for their products, like iPhones. The company’s strategy has long revolved around product differentiation, brand equity, and perception of value—but one longtime observer warns that a sudden jolt from large tariff-fueled price increases would deter even the most staunch Apple loyalist.

Apple gets some very good news from the White House and its stock jumps. Apple will be exempt from President Donald Trump's 125% tariffs on goods produced in China. This includes products such as iPhones,