In fact, they sent this preposterous table laying out exactly which quotes they wanted modified or removed: A lengthy table sent by Allstate's media team, demanding that we delete or alter quotes ...

Insurance was once about good coverage. By 2010 low cost competitors had changed the conversation to cheap and easy – a compelling message. Since people shop less than two companies Allstate needed to ...

Allstate Insurance is pairing college football rivalries with its well-known Mayhem campaign to ignite a battle on Twitter that will see the losing teaming get shredded in a live stream. The insurance ...

With them, he's Mayhem, the black-suited character featured in a host of commercials for the insurance company Allstate.