When I booked my first-ever flight with Alaska Airlines, I noticed that trading up to first class on my return flight from ...

Alaska Airlines is making a big move in Dallas. The Seattle-based carrier will cease operating from Dallas Love Field (DAL) on May 14.

The new Alaska Airlines brand is a case-study in getting it right. While clearly updated with a modern lines and a new palette, the new brand carries the best of Alaska Airlines' legacy in its DNA.