The platform upgraded its ad attribution models by integrating Multi-Touch Attribution (MTA) and Marketing Mix Modeling (MMM) ...

In his masterpiece The Divine Comedy, Dante Alighieri describes his descent into the underworld where he visits the three realms of the dead— the Inferno, Purgatorio and Paradiso. With the Latin poet ...

Tired of your phone's default app sharing basic (and sometimes, inaccurate) weather forecasts? Try these apps instead ...

Make it a paid ad, I guess. In early January, Meta CEO Mark Zuckerberg announced that his platform would be getting rid of ...

Tennessee guard Jordan Gainey is dealing with flu-like symptoms as the No. 7 Vols prepare to play at No. 1 Auburn on Saturday ...

A proposed bill would force Connecticut movie theaters to advertise the start time of the previews, and the film itself.

Since 2014, the growth rate of advertising expenditure has outpaced global economic output by 2.8 times, the report added.

META PLATFORMS REVISED PAID AD-FREE SERVICE MAY STILL BREACH EU PRIVACY, CONSUMER LAWS, CONSUMER GROUP SAYS CONSUMER GROUP ...

While LAT users make up 20% of the App Store, we suggest you focus on analyzing users that have LAT switched off to get a more accurate understanding of your app’s performance and even predict the ...

Discover how artificial intelligence is revolutionizing the advertising industry, creating more personalized and effective ...

The S&P 500 (SNPINDEX: ^GSPC) is the preferred gauge for the entire U.S. stock market because it includes 500 large-cap ...