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Cenovus's ads imply, for example, that without a strong oil and gas industry, Canadians will get less for their dollar. But how accurate are these claims? Claim: The federal government's proposed ...

The platform upgraded its ad attribution models by integrating Multi-Touch Attribution (MTA) and Marketing Mix Modeling (MMM) ...

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The campaign demonstrates the consequences of poorly executed ad targeting, using creative examples to illustrate mismatched ...

Meta Platforms Inc. offered to publish listings from classified ads rival eBay Inc. on Facebook Marketplace in an effort to comply with a landmark European Union antitrust order that was ...