A Strategic Play for Global GrowthLiverpool are set to reunite with Adidas as their kit manufacturer from next season, ...

Year on year, Nike’s stock price on the New York Stock Exchange has dropped to $70.4, almost 33% in 12 months, while Adidas, ...

Teenage athletes with dedicated social media followings are becoming the next generation of brand ambassadors, and they can ...

Incoming Nike CEO Elliott Hill could learn a lot from his counterpart at Adidas, Bjorn Gulden. In formulating his strategic blueprint, Hill should follow Gulden in making Nike nimbler and ...

Major League Soccer, Soccer United Marketing and adidas today formally announced an exclusive 10-year partnership agreement granting adidas the official athletic sponsor and licensed product ...

An in-depth discussion with All Racquet Sports, the manufacturer behind the adidas pickleball line, discussing their sponsorship of Federico Staksrud and their new push into the pickleball market.

LA Clippers guard James Harden discussed how fans can wear his signature adidas sneakers on and off of the basketball court.

A few years ago at a fundraising event in Hawai'i, Patrick Mahomes saddled up next to Texas Tech's athletics director and ...

The adidas Anthony Edwards 1 Low is dropping in the "Best of adi" colorway on Saturday, February 1. Online shoppers can buy ...

LA Clippers star James Harden's girlfriend, Paije Speights, is stepping up her product packaging game by releasing the former NBA MVP's Adidas Harden Vol. 9 sneakers.

You Got This' multi-channel campaign was rolled out across OOH, digital, social media and even through music partnerships.