It's the circle of life: Each time Apple announces a new product ... The also-optional $999 stand is insane — but all right, at least it has a design that matches the monitor.

And that would essentially make half of Apple's new lineup a non-starter for people who balk at paying four figures for a new handset. Companies also like having a $999 option because it attracts ...

Three years later, Apple's flagship iPhone ... unveiled a $1,000 monitor stand as an add-on for the $5,000 Mac Pro display. John Ternus: And the Pro Stand: $999. And like the Mac Pro, they'll ...