BATON ROUGE, La. (WAFB) - The 2024 Wearin’ of the Green Parade rolled through the streets of Baton Rouge on Saturday, March 16. The parade itself began at 10 a.m., but the lineup for the parade ...

For many years, advertisers and researchers have been debating over the issues of advertising wearinand advertising wearout. The wearin proponents have held that the power of advertising buildsover ...