After all, the savviest beauty shoppers know that accessible and affordable makeup, skincare, and haircare are the backbone of any great routine. CoverGirl's new mascara helps lift lashes while ...

Olivia Rodrigo found the trendiest shade of brown lipstick for her Grammys 2025 makeup, making her the latest celeb to approve the milk tea lips look. The “bad idea right?” singer arrived on ...

Our editors handpick the products that we feature. We may earn commission from the links on this page. We often hear from friends and Insiders that they’re using less makeup as they get older. Some ...

Viewers have come to take her recommendations as gospel, but Garten’s faves extend far beyond the kitchen, with fans also valuing her takes on style and makeup, too. After decades of wearing one ...

Makeup! We reached out to four pros across the country for their thoughts on the trends we'll be seeing on our social feeds and IRL. Spoiler alert: we'll be taking a trip back to the '90s and '00s.

Victoria Jackson made millions as a cosmetics industry pioneer without a high school diploma. Then she put it all on hold to save her daughter. Inside her astonishing life and career Brittany ...

If you buy something, we may earn an affiliate commission. The “skinification” of makeup makes sense considering skin care is more abundant and lucrative than ever. According to Straits ...