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喜茶"阿嬷经济学"引爆潮汕圈:60岁如姨如何用方言撬动千亿茶饮赛道?
如姨的走红绝非偶然。她用潮汕方言演绎《天顶一粒星》、用"阿帕次"唱出《APT》的魔性视频,本质上是将潮汕文化符号进行年轻化转译。数据显示, 她的短视频70%观众为95后,印证了"文化反差萌"的传播规律。
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