The marketer launched the culturally minded — and perhaps overdue — campaign with a spot that aired during the Grammy Awards.

During what could be a banner year, a focus on generative AI and the convergence of connected TV and retail media key into ...

The Mondelez-owned snack marketer is extending a partnership with fitness app Strava to include fresh co-branded content, ...

Organic social media can be used to test hypotheses before making a larger investment, according to research from VaynerX and ...

Expectations are high that the two synergistic and growing channels can deliver on the promise of full-funnel, data-driven ...

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DiveWire guarantees visibility for your news announcements through instant distribution to Marketing Dive’s audience and its 270,500 newsletter subscribers for 21 days.

The fast-casual chain is also giving out free guac and queso blanco to loyalty members as it bills the day after the big game “Extra Sunday.” ...