Media agency Elevate is using AI to find what makes fans tick, with a solution for targeting specific sports and ...

Sens. Marsha Blackburn (R-Tenn) and Richard Blumenthal (D-Conn) sent co-written letters to Amazon, Google, Integral Ad ...

The Google Chrome team is getting closer to deciding on its cookie consent mechanism. And  Paramount resolves its four-month ...

Pinterest reported $1.2 billion in Q4 revenue, an 18% year over year increase – and its first-ever billion-dollar quarter.

Sara Badler Chief Advertising Officer, North America The Guardian Sara Badler is responsible for driving advertising revenue ...

Longtime Google exec Stephen Yap on why he left after more than 17 years to become CRO of Perion Network: "There’s a better ...

Google just shared a teeny tiny bit more info about its planned consent mechanism for Chrome, which will be “a one-time ...

Alphabet is beset on all sides. Antitrust suits across the world portend potential major breakups of the business. Google is ...

The New York Times and News Corp are two prime case studies in how news publishers are evolving to be less reliant on ad ...

Amazon Advertising is plotting its move to grab upper-funnel ad budgets. The advertising services group earned $17.3 billion in Q4 2024, up 18% year over year. “We remain pleased” with the steady ...

This weekend, the rewards app Fetch is debuting its very first Super Bowl ad, which includes a live giveaway of $1.2 million.

Paramount and Nielsen have ended their measurement standoff. Plus, a new survey says digital ads now cost more and convert ...