Constantine von Hoffman is managing editor of MarTech. A veteran journalist, Con has covered business, finance, marketing and tech for CBSNews.com, Brandweek, CMO, and Inc. He has been city editor of ...

Your customer base is the single greatest determinant of your future success. In the competitive world of B2B, you’re in a race for profitability. Your technology might give you a temporary edge, but ...

We’ve updated our article on Threads to include data from Buffer that found engagement on Threads outpaces engagement on Twitter/X. Threads has become the fastest-growing social media platform in ...

Choosing the right paid media channels is key to B2B advertising success. This guide covers the best PPC platforms — Google, LinkedIn, Microsoft, and more — plus expert tactics to reach ...

I am not a brilliant fella, but I have moments of brilliance from time to time. Here are a few moments of martech brilliance that are worth sharing. I once worked on a complex multi-system project ...

Digital marketers are under pressure to prove the impact of campaigns and show how strategies tie into bigger business goals. LinkedIn’s report, “The Future of B2B Marketing Measurement,” offers ways ...

Marketing relies on seamless access to data, but customer information is often trapped in silos across teams and platforms. As a marketer, you’re uniquely positioned to drive change by bridging gaps ...

Alicia Arnold is a digital strategy expert with 20 years of award-winning experience. As a Director, Digital Strategy at Perficient, she partners with Fortune 500 companies to navigate the ...

Marketers are still facing challenges in retail media networks (RMNs), but more than 90% say it’s the single most important channel for their campaigns, a new report found. The report from Skai, The ...

Consumer trust in AI is declining while businesses’ AI adoption is growing. This creates a challenging situation for companies heavily investing in AI capabilities and technologies. AI has become a ...

Education, technology and software development websites are seeing a referral traffic boost from ChatGPT search — and ChatGPT sent more traffic to more than 30,000 unique domains by November. That’s ...

Unassigned traffic in Google Analytics 4 (GA4) can leave marketers scratching their heads, wondering where these visits are coming from. Here’s why it happens and how you can resolve it to gain ...