Your customer base is the single greatest determinant of your future success. In the competitive world of B2B, you’re in a race for profitability. Your technology might give you a temporary edge, but ...

Choosing the right paid media channels is key to B2B advertising success. This guide covers the best PPC platforms — Google, LinkedIn, Microsoft, and more — plus expert tactics to reach ...

I am not a brilliant fella, but I have moments of brilliance from time to time. Here are a few moments of martech brilliance that are worth sharing. I once worked on a complex multi-system project ...

Digital marketers are under pressure to prove the impact of campaigns and show how strategies tie into bigger business goals. LinkedIn’s report, “The Future of B2B Marketing Measurement,” offers ways ...

Marketing strategies must be verified and proven with metrics and analytics. However, not all metrics and KPIs carry the same weight. While C-suite executives and stakeholders often prioritize ...

Marketing relies on seamless access to data, but customer information is often trapped in silos across teams and platforms. As a marketer, you’re uniquely positioned to drive change by bridging gaps ...

We’ve updated this email deliverability guide with what’s new about how iOS 18.2 handles email. Deliverability may not be the most interesting part of email marketing, but it is the most important. It ...

Marketers are still facing challenges in retail media networks (RMNs), but more than 90% say it’s the single most important channel for their campaigns, a new report found. The report from Skai, The ...

Consumer trust in AI is declining while businesses’ AI adoption is growing. This creates a challenging situation for companies heavily investing in AI capabilities and technologies. AI has become a ...

Salesforce is cutting 1,000 employees while it is in the middle of hiring 2,000 new ones. The layoff of more than 1% of the company’s employees was first reported by Bloomberg, which cited an ...

Education, technology and software development websites are seeing a referral traffic boost from ChatGPT search — and ChatGPT sent more traffic to more than 30,000 unique domains by November. That’s ...

Unassigned traffic in Google Analytics 4 (GA4) can leave marketers scratching their heads, wondering where these visits are coming from. Here’s why it happens and how you can resolve it to gain ...