Ellevest, Betterment and invest

Sallie Krawcheck’s Ellevest Shutters Robo-Advice Business, Sells Accounts to Betterment
Betterment is acquiring the automated investing accounts and assets managed by Ellevest, the robo-advisor founded by financial services veteran Sallie Krawcheck to serve women investors. The deal doesn’t include any additional accounts,
Betterment buys Ellevest's automated investment arm
The largest independent digital investment advisor in the U.S. is buying the automated investing arm of the woman-focused company.
Ellevest Sells Automated Investment Business To Betterment
For Betterment, which is the largest independent digital investment advisor, the Ellevest deal is the fourth one since Levy became CEO, according to a post on Levy's LinkedIn account. Other prominent deals include the acquisition of Wealthsimple's U.S. advisory accounts in 2021 and Goldman Sachs's Marcus Invest accounts in 2024.
Ellevest exits robo-advice business, transfers assets to Betterment
Ellevest, the wealth management firm focused on serving women, is exiting the automated investing space and transferring its robo-advisory accounts to Betterment. The move, announced by both companies, marks a shift in Ellevest’s strategy as it concentrates on financial planning and wealth management for high and ultra-high-net-worth clients.
Betterment Announces Acquisition of Ellevest’s Automated Investing Division
Betterment, which claims to be one of the largest independent digital investment advisors in the United States, acquired Ellevest.
Betterment Buys $1B Ellevest Robo
Based on its ADV, each Ellevest account, on average, represents slightly more than $15,714. The average balance at Betterment is $45,900 per account, based on the ADV figures. Achieving and sustaining the rapid growth robos rely on is difficult in a crowded marketplace, Goldstone added.
Betterment Picks up Ellevest's Robo-Advice Business
Digital investment advisor Betterment announced Wednesday that it has acquired the automated investing business of the women-owned investing and wealth management firm Ellevest.
Betterment Expands Portfolio with Acquisition of Ellevest’s Robo-Advisory Business
Ellevest, established in 2014 by former Wall Street executive Sallie Krawcheck, has developed into a top fee-only RIA, managing over $1B in assets. Post-acquisition, Ellevest will maintain its wealth management practice serving affluent clients with $500K+ to invest, while divesting its robo-advisory accounts.
Betterment acquires robo-advisor business from Ellevest
Under the terms of the acquisition, Betterment will integrate Ellevest’s automated investing accounts and assets under management into its platform. However, Betterment won’t take on Ellevest’s employees,
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Sallie Krawcheck Steps Down From Ellevest, the Female-Focused Investment Platform She Co-Founded
Sallie Krawcheck is stepping down from her role as CEO of Ellevest. According to a statement on the investment platform’s website, she is leaving for health reasons following an unspecified ...
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Sallie Krawcheck
Sallie Krawcheck is the cofounder and chair of Ellevest, a financial company built by women, for women. Her professional mission is to get more money into the hands of women+.