We found that consumers, especially wellness-focused Gen Z-ers and Millennials, were really interested in juice and prebiotic ...

‘Obsessed’ is a monthly deep dive into social and cultural trends that can help marketers inform the way they think. Led by Kate O’Loughlin, Wavemaker strategist and self-confessed obsessive, ...

After Duolingo killed its green owl mascot with a Tesla Cybertruck, some corporate social media teams had to take up the ...

Slice has been revived by a new company, and it’s available in tons of grocery stores nationwide now. Here’s what you need to know about this beloved '80s beverage and its revival.

2月18日，可口可乐宣布旗下品牌Simply将推出益生元苏打水新系列Simply ...

Sparkly beverages pumped with prebiotic fiber have been bubbling up for some time now, positioned both as gut-helpers and ...

The backlash surrounding Poppi's Super Bowl campaign speaks to a new era of anti-extravagance in influencer marketing.

Poppi has secured the highest advertising impact score (+25.0) among all Super Bowl 2025 advertisers, a new YouGov report finds. The prebiotic soda brand featured popular social media influencers in ...

Amid the conversations and controversy from Super Bowl Sunday, Poppi finds itself in an uncomfortable situation.

Discover the latest business headlines with Jane King, including student debt cancellation, new Trump tariffs, and Dill ...

Poppi's 2025 Super Bowl commercial pokes fun at legacy sodas as a variety of consumers are unable to make up their minds as they decide on drinks. The prebiotic soda was featured on "Shark Tank ...