In general, contrast therapy can involve anything from a stint in an infrared sauna followed by a cold plunge to a warm oil ...

It's good news for those who'd rather avoid an icy dip, as a leading longevity expert has revealed why ice baths might not ...

From contrast therapy to hydrothermal circuits, ancient European bathing rituals are shaping the future of wellness in American cities.

Customers on the brand’s website give the ice bath 4.7 out of 5 stars, noting it’s great for trips. One customer says: “This is my first dedicated ice plunge and I’m thrilled with how well ...

Othership is a NYC wellness hotspot blending ice baths, saunas, and community that has become a popular place for tech workers to de-stress and socialize ...

And to showcase that point, Coors Light hired three prominent voice actors to read the beer ad in an ice cold tank that was ...