This is the amusing moment a sports car driver took a 'fruitful' ride with oranges as part of a marketing strategy. Passing ...

In today’s competitive digital landscape, having a strong online presence is no longer optional—it’s essential. Whether ...

Top Performance Marketing Companies for the Biotechnology Sector In the rapidly evolving biotechnology sector, effective ...

OTB Strategy is an out-of-the-box integrated marketing communication agency creating waves in the industry through continuous ...

Dawn Kane, CEO of Hot Dish Advertising, joins the restaurant finance podcast to talk about Starbucks, Chili’s and the best ...

Today, Variety announced the initial programming slate for the 2025 Entertainment Marketing Summit, presented by Deloitte, on ...

" Every great innovation starts with timeless wisdom ," Albert Valiakhmetov often tells his team at FlyX Marketing. His deep ...

Newly minted chief executive officer Kecia Steelman has named Kelly Mahoney Ulta Beauty ’s new chief marketing officer, ...

As mobile usage continues to dominate, the importance of targeted and effective mobile marketing strategies has never been greater. A strong mobile presence can significantly enhance customer ...

Focusing on the value you bring to ISVs and their customers is key as you build and promote an OEM partnership program.

Example: Patagonia's marketing strategy offers a highly visible example of psychographic segmentation. The maker of outdoor apparel and gear appeals to a certain type of consumer—one who values ...

Broadly speaking, an app marketing strategy can be defined as a formalized set of actions to take to promote a mobile app, using a specific marketing channel(s). Any mobile app life cycle can be split ...