Parade will keep marching on with NBCUniversal after the retailer and media giant struck a new 10-year rights extension that ...

The long-term deal also includes the 4th of July fireworks concert special, and a new event to be announced at a later date.

Parade and the Macy’s 4th of July Fireworks will continue airing on NBC, Peacock & Telemundo for ten more years.

Macy's said last year's parade reached 31.7 million viewers on NBC and Peacock, an 11 percent increase from 2023.

SportsTech's partners including NBC Sports, NASCAR, PGA Tour, University of Notre Dame, and more will work with these emerging companies to explore how their technologies can impact the sports industr ...

NBCUniversal and Macy's struck a new ten year deal that will keep the retailer's Thanksgiving Day Parade proceeding on NBC ...

The years-long road that led to last week’s “SNL50” events was more than a complex programming campaign for NBCUniversal. It ...

NEW YORK (AP) — “Saturday Night Live” will follow up its 50th anniversary celebrations with new shows and some familiar faces — Lady Gaga doing double duty as musical guest and host, and an episode ...