It’s no secret that Taylor Swift, patron saint of red lipstick, swears by Pat McGrath’s popular Elson shade — and now, fans ...

Serena Williams is keeping herself quite busy away from the tennis courts these days. Williams popped up on Tuesday by ...

The right lipstick color can transform your look, adding freshness and vitality to your face. Learn how to choose the shades ...

MOTHER pucka – today is National Lips Day. Whether you’re rocking a bold pout or keeping it subtle, it’s a perfect reminder ...

Brazilian multinational cosmetics leader Grupo Boticário has significantly advanced inclusivity in the beauty industry ...

Maybelline lipsticks come in an affordable price range and give a rich colour payoff. Check out our top picks of Maybelline lipsticks.

Limited and infrequent historical data on lipstick sales mean the theory is hard to prove or disprove. Regardless, investors ...

Perfect for fair skin with cool undertones, offering a subtle, natural flush. Peachy Nude. Complements fair skin with warm undertones for a soft, effortless look.

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

“If you are wearing nothing on your face but a red lipstick, your skin will look more even,” content creator Alexis ...

Louis Vuitton is working with makeup artist Pat McGrath on the launch of a new makeup line called "La Beauté Louis Vuitton." ...