The internet can't stop talking about one organic strawberry's unique look and hefty price tag. It all started when Alyssa Antoci, whose relatives own Erewhon, did a taste test of the $19 Elly ...

So we’re gonna eat it.” Erewhon is a high-end (and high-priced) chain of markets. TikTok/alyssaantocii “It’s from Kyoto in ...

“OK, this is a $19 strawberry from Erewhon, so we’re gonna eat it,” influencer Alyssa Antoci, who is the niece of Erewhon’s ...

Erewhon’s viral $19 Kyoto strawberry highlights the absurdity of influencer-driven luxury culture. Is this purchase just a ...

It’s the strawberry that made the internet go bananas. In late February, influencer Alyssa Antoci — whose family owns luxury Los Angeles grocer Erewhon — posted a TikTok about a rather pricy ...

One organic strawberry's unique packaging and price tag has piqued the internet's interest. It all started when Alyssa Antoci, whose relatives own Erewhon, did a taste test of the $19 Elly Amai ...