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中国酒店市场,为何冒出那么多“软品牌”?
2017年11月,主打软品牌的OYO进入中国市场,一时间吸引了不少单体酒店业主的注意,在中国的规模急速扩张。OYO的如鱼得水吸引不少本土酒店集团,甚至OTA平台都纷纷做起了经济型酒店的软品牌,例如首旅如家的“云酒店”、华住的“你好酒店”以及同程艺龙的 ...
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