上周四股市收盘后，法国奢侈品巨头 开云集团（Kering）出人意料地宣布从集团内部选拔巴黎世家品牌现任创意总监 Demna 扛起重振旗舰品牌 GUCCI（古驰）的大旗。

Demna的任命在市场上引发了激烈的反响，消息公布当天，开云集团股价盘中一度暴跌超13%，创造了2008年金融危机以来的最大单日跌幅。在这次动荡中，市场的焦虑氛围愈发凸显，尤其对Gucci在当前奢侈品市场中的竞争力产生了疑问。

Gucci recently named Demna, the mononymic designer who transformed Balenciaga from a niche luxury house into one of the most ...

今日稍早，Gucci宣布现任Balenciaga创意总监Demna将成为品牌新任艺术总监，将于2025年7月初正式履新，负责以强劲的创造力将这个意大利时尚品牌带出低谷。这一决策看似出乎意料，但Demna作为极少数能同时驾驭文化符号、青年语言与奢侈品基 ...

Demna has been named Gucci's new creative director, stepping into the role after a 10-year tenure at Balenciaga.

这一任命的震惊之处在于其人选之意外 —— 在一众围绕 Hedi Slimane、Maria Grazia Chiuri、John Galliano 的流言之中，去年底才刚刚与 Balenciaga 续约多年合同的 Demna ...

Yesterday, on March 13, 2025, Demna Gvasalia, former creative director of Balenciaga, officially stepped into his new role at ...

Kering lost around $3 billion in stockmarket value on Friday after the group chose in-house talent Demna to reinvigorate its ...

PARIS – Luxury analysts had been plumping for Gucci to name a high-profile creative director to reverse its declining ...

Kering lost nearly $3 billion in market value due to appointing in-house designer Demna to lead Gucci’s creative direction, ...

On Thursday, Gucci announced that Demna Gvasalia will be taking on the role of artistic director. The Georgian fashion ...

Kering appointed Demna Gvasalia as artistic director of Gucci, turning to the Balenciaga designer to inject new life into its ...