This is a pragmatic decision marking a new phase for the organisation, as we focus on delivering for our customers, people ...

Meghan Markle is swamped with work as she gears up for the launch of her lifestyle brand, under a new name, As ever, and her ...

Meghan Markle acknowledged there were “tons of twists and turns” when she was creating her lifestyle business.

The founder of a New York clothing brand learned that he had something in common with the Duchess of Sussex this week: a ...

The best-selling sneaker is a refreshed take on a traditional tennis court shoe oozing class and timeless design. Originally ...

The Duchess of Sussex announced her lifestyle brand, American Riviera Orchard, in March 2024. However, she recently changed the name to As Ever.

After a long legal battle that stripped her of her name and brand, the bridal designer is making a return to the industry ...

The Duchess of Sussex's brand is called As Ever, the same name as an existing clothing brand in New York City.

Meghan Markle’s brand name was changed from American Riviera Orchard to As Ever to reflect the expansive nature of the brand, ...

Meghan Markle's announcement video on Instagram for her As Ever brand was full of sweet details, from a meaningful necklace ...