Word of mouth marketing (WOM) is an umbrella term for dozens of techniques that can be used to engage and energize customers. WOM includes viral marketing, blogs, communities, loyalty programs, and ...

Is there any form of marketing communications more compelling than word-of-mouth, the enthusiastic and genuine recommendation of a person you like and trust? It's no wonder that virtually every ...

Higher levels of online peer-to-peer conversations, awareness, and intention to see a particular film at least 3 weeks prior to its release are predictive of success on the opening weekend. Studios ...

Riding high on a dominant performance against the West Indies, India under Smriti Mandhana will look to carry forward their winning momentum when they take on Ireland in the first-ever women's ...

FNB Namibia National Basketball 5-on-5 League saw the Zambezi men’s team crowned overall champions, with the Khomas team claiming ...