Elite Supplements not only sells fitness supplements – its bestseller is a whey protein powder pack which it says promotes ...

Despite inflationary concerns, Innova Market Insights tracking data show cereal and snack bar innovation grew in 2024 with ...

OPI is a Malaysian brand of ready-to-drink (RTD) clear protein drinks made with whey isolate, with plans to launch more ...

Forget about the simple before-bedtime routine of brushing teeth and changing into comfortable pajamas for a blissful sleep.

With a growing trend of health-conscious consumers asking for higher value from their everyday consumable, D2C brands and ...

Discover how strategic protein timing, optimal sources, and proper amounts can transform your muscles while keeping hunger at bay throughout your health journey ...

The Innova Market Insights 2024 report reveals two dominant global trends: "Proactive Prevention Before Health Concerns ...

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Many Indians lack enough protein in their diet. Learn how supplements can help meet daily nutritional needs effectively.

I replaced dinner with a meal replacement shake for 2 weeks. Here’s what happened to my body, energy, and habits during this ...

One of India's most successful athletes, two-time Olympic medalist PV Sindhu recently opened up about her high protein diet.