Tencent Holdings-owned WeChat, the super app known as Weixin in China, is burnishing its e-commerce credentials on the mainland, thanks to a gift-giving feature that has boosted sales for online ...
WeChat was launched in 2011 as Weixin, Mandarin for ‘micro-message’. As the name suggests, it originally functioned as a simple messenger app, a Chinese equivalent to WhatsApp in essence. WeChat was ...
Tencent Holdings-owned WeChat, the super app known as Weixin in China, is burnishing its e-commerce credentials on the mainland, thanks to a gift-giving feature that has boosted sales for online ...
It's convenient, it's frictionless." Perhaps the most prominent example of the super app is Tencent's WeChat, which began in 2011 as a simple messaging app in China and today boasts more than 1 ...