Investment firm Abrdn will add the vowels back into its name after dropping them in a rebrand that was widely mocked. The ...

UK-based investment company Abrdn will be adding vowels back into its name. The firm will now be known as 'aberdeen group plc ...

A British investment firm restored most of the vowels to its name after a widely ridiculed revamp that showed the pitfalls of ...

One of Britain's biggest fund managers will be renamed Aberdeen Group after four years under the controversial 'Abrdn' brand.

It was also endorsed by then-chief executive Stephen Bird, who said the new name was designed to “create unity across the ...

Abrdn will reintroduce vowels to its name after a disastrous rebrand at the investment company backfired and triggered a wave ...

Asset manager Abrdn said on Tuesday that it was putting the missing vowels back into its name after a widely-mocked rebrand ...

Investment firm Abrdn will add the vowels back into its name after dropping them in a rebrand that was widely mocked. The firm said it will now be called aberdeen group, with no capital letter at ...

Advisers have welcomed Abrdn ditching its “absolutely ridiculous” name in favour of returning to Aberdeen. The company has ...