Retinol has become somewhat of a beauty buzzword in recent years, with people of all ages reaching for the lauded skincare serum. But what exactly is retinol? How does it work? And who is it best for?

All products are independently selected by our editors. If you buy something, we may earn an affiliate commission. “Patience is key,” says Sania Vucetaj, brow expert and founder of Sania’s ...

If you want fluttery, natural lashes, using an eyelash serum (or lash serum, as it’s more commonly referred to) may have crossed your mind. In theory, the results seem incredible: diligently ...

Eyelash serums may promise long and luscious lashes quickly, but they can make a dent in your wallet. However, you might just find a surprisingly cheap and natural solution in your kitchen cupboards.

In 2025, you will find almost no beauty item that doesn’t have a combination of makeup, haircare, and skincare terms jumbled together. We have lash serums (mascaras), hair gloss (deep conditioner), ...

But mascara can only do so much, which is why I take extra care of my lashes by using lash conditioning and enhancing serums. Adding a lash serum to my routine has amplified my flutter and made my ...

The Serum CEO said that meeting people and building relationships, for charity or networking purposes, is as crucial as office hours. Serum Institute of India CEO Adar Poonawalla stressed that ...