Beauty consumers are getting younger, thanks to easily accessible content and brand buy-in. Is it a good thing?

At the Sephora in Wesley Chapel, Florida, birthday parties are held on Sundays before the store opens at 11, an employee ...

The skincare brand is attempting to reconnect with its core audience through a tie-up with comedian Iliza Shlesinger for a video spot and skincare kit.

Sephora Kids' has been a trending topic online as there has been a noticeable presence of young tweens swarming Sephora stores. From purchasing anti-ageing skincare and makeup to being ...

Generation Alpha has the world in the palm of their hands, with social media access becoming almost unavoidable - but social media may have also opened a Pandora’s Box. The trend dubbed ...

Bliss, the spa-founded skincare brand renowned for its innovative self-care products, is making a statement with a new ...

Young people purchase them at trendy retail stores, and this phenomenon has been dubbed “Sephora Kids” after the popular beauty products store. According to a dermatologist, using products ...

Who allows kids to have iPhones and access to social ... The next time you see a nine-year-old running around Sephora or Ulta Beauty in the outlet malls, remember that it’s not their fault.

Health experts have taken notice and spoken out about the physical harm that skin care products, which are marketed to young girls, can cause.