The new cables come in three different connector combinations: USB-C to USB-C, USB-A to USB-C, and USB-C to Lightning, but ...

To launch Beats into this new category, the iconic "Pill People" return for a comedic spot highlighting the cables' features and uses. Voiced by comedians Ben Marshall, Desi Banks and Megan Stalter, ...

That "something else" appears to originate from space.