After the launch of Soft Pinch Liquid Contour, Rare Beauty announced the launch of Soft Pinch Matte Bouncy Blush.

Seven Elite Daily staff members tried and reviewed Rare Beauty's new Soft Pinch Liquid Contour after Selena Gomez's SP liquid ...

e.l.f. Camo Liquid Blush has 12 shades, so there’s a dupe option for (almost) every Rare Beauty shade. Coming in at only $7 per blush, this is the perfect alternative for anyone who isn’t sure what ...

Some of us do a full face every day, others stick to eyebrow pencils and lip liner. A handful of us are already Rare Beauty fans, with multiple blushes in our possession. I asked each tester to wear ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Top spot-holder Rare Beauty accounts for more than 26 percent of the retailer's total blush sales, per YipitData, though Haus Labs has the highest repeat purchase rate.

With one-word reviews like “beautiful” and “stunning” from fans, the popular product is lauded as a lightweight, foolproof liquid blush that delivers glowing, cherub-like cheeks with just a couple of ...

In Selena Gomez’s world, blush is a big deal. Her makeup brand, Rare Beauty, has been launching cult-loved formulas in the ...

Selena Gomez is all of our Galentine. She made sure of it. On February 5, Gomez (alongside Jennifer Aniston!!) hosted a ...

and Lady Gaga’s Haus Labs entered Sephora’s top 10 blush brands for the first time, thanks to the popularity of its relaunched Color Fuse powder blushes. Rare Beauty’s Soft Pinch franchise ...

The latest viral launches come from Rare Beauty, Kylie Cosmetics, Fenty Beauty, Patrick Ta, r.e.m. beauty, and Maybelline.